True Dat
You’ve probably seen the salacious ads, plastered across sites like MySpace and Friendster. Dating site True.com has rediscovered the age-old notion that sex sells. However, like a Texas politician, it is also combining those sex drenched ads with a bit of piety, asking state governments to pass laws requiring that dating sites conduct background checks on their members or disclose that they fail to do so.
In today’s paper, I look at True.com, its eccentric founder Herb Vest, and why True and some of its less than honorable business tactics seems to making many of its rivals a little hot under the collar.